Glow up di Brightcove dopo l'acquisizione da parte di Bending Spoons: nuovo sito, numerose nuove feature in pochissimi mesi e una consistente roadmap di prodotto per il 2026.
Scrive Dan Rayburn, esperto commentatore del settore:
For those suggesting that Brightcove is no longer in the market or that everyone has been fired since the Bending Spoons acquisition, that's far from reality. In the eleven months since being acquired by Bending Spoons, Brightcove has added more features, functionality, and focus than standalone Brightcove ever achieved in the same period. Looking inside my Brightcove account, it's great to see how much has been added and enhanced.
The company just refreshed its website with a clean, modern look, refocusing its messaging on what its platform does and where its sweet spot lies in the market. They also rolled out a vertical video gallery template across their platform, 4K support for live streaming, auto captioning, a new metadata optimizer tool, and the ability to localize videos into over 50 languages directly within the platform.
In the new year, they plan to roll out a new player UX/UI, a native recommendation engine, a modern gallery experience, the ability to do more with interactive video, and what they are calling AI Content Multiplier, which can turn a single piece of content into various clips.
A lot of progress has been made since the acquisition, and that's the strength of Bending Spoons: knowing how to build and enhance software services at scale with focus, with focus being the keyword. Previously, Brightcove tried to be everything to everyone and built features that weren't needed by its core customer base. Part of its business had turned into a pro-services show, which is not its strength. It's good to see Brightcove back to its roots, offering solutions for two use cases in the market: corporate comms/marketing and broadcast/OTT streaming.
Bending Spoons è senza dubbio brava nel rilancio dei prodotti (si veda anche la rivoluzione Evernote). Non piace perché alza i prezzi. Sono curioso di vedere cosa succederà con Vimeo, che ha un'identità confusissima da molto tempo.